Hello again.
Hello again.
Thanks for stopping by!
Thanks for stopping by!
I came to product design through urban design where every project involved large-scale systems, competing constraints, and parties with different needs. This has prompted me to see the systems before looking for a solution when approaching problems.
Most of my past work has been centered around B2B and B2C products, where business context matters just as much as user needs. I like designs that make complexity feel manageable and connect everything back to the person in front of the screen.
As a designer, I care about genuine connection, with the people I work with, and with the people I design for. I thrive to understand what users actually need, not just what they asked for. Over the years, I've grown to ask more "whys" before I design and to speak up early when something feels off, so the team can re-align before moving forward.
I strive to create work that respects people’s time, supports their decisions, and adapts as their needs evolve.
My Design Principles
My Design Principles
Design for simplicity and visibility
I believe good design preserves context, makes things obvious, and keeps it specific on the most important information and clear next-step actions.
Design for growth
I prioritize designs that support business growth, aligning user experience with business objectives and key metrics.
Communicate early and often
I emphasize early and often communication, working closely with collaborators to ensure alignment and a process that works for all.
Question assumptions and trust design instincts
I explore other possibilities by revisiting the goals we want to achieve. I trust my designer instincts when facing ambiguity and limited resources.
Things I love
Things I love
I was born and raised in Hangzhou, China. Growing up in a city surrounded by lakes and mountains made it hard not to fall in love with nature and the outdoors. You'll usually find me in parks, on hiking trails, or kayaking whenever I get the chance.
I'm especially drawn to things that take time to get good at. I've been snowboarding for four years, and I was terrible at it for the first two. But somewhere between the fear of picking up speed and slowly figuring out my balance, I got hooked (the views at the top definitely helped too). I still don't mind driving hours to the mountains or watching tutorial after tutorial just to get a little better every season.
When I'm home, I'm usually baking. I've never been good at following recipes exactly. I like changing the ratios, swapping ingredients, and seeing what happens. Sometimes it doesn't work out. Sometimes I end up with something that's even better than the original.
SCROLL/DRAG TO MOVE
SCROLL/DRAG TO MOVE
Hello again.
Thanks for stopping by!
I came to product design through urban design where every project involved large-scale systems, competing constraints, and parties with different needs. This has prompted me to see the systems before looking for a solution when approaching problems.
Most of my past work has been centered around B2B and B2C products, where business context matters just as much as user needs. I like designs that make complexity feel manageable and connect everything back to the person in front of the screen.
As a designer, I care about genuine connection, with the people I work with, and with the people I design for. I thrive to understand what users actually needs, not just what they asked for. Over the years, I've grown to ask more "whys" before I design and to raise my hand early when something feels off to re-align the team.
I strive to work that respects people’s time, supports their decisions, and adapts as their needs evolve.
My Design Principles
Design for simplicity and visibility
I believe good design preserves context, makes things obvious, and keeps it specific on the most important information and clear next-step actions.
Design for growth
I prioritize designs that support business growth, aligning user experience with business objectives and key metrics.
Communicate early and often
I emphasize early and often communication, working closely with collaborators to ensure alignment and a process that works for all.
Question assumptions and trust design instincts
I explore other possibilities by revisiting the goals we want to achieve. I trust my designer instincts when facing ambiguity and limited resources.
Things I love
I was born and raised in Hangzhou, China. Growing up in a city surrounded by lakes and mountains made it hard not to fall in love with nature and the outdoors. You'll usually find me in parks, on hiking trails, or kayaking whenever I get the chance.
I'm especially drawn to things that take time to get good at. I've been snowboarding for four years, and I was terrible at it for the first two. But somewhere between the fear of picking up speed and slowly figuring out my balance, I got hooked (the views at the top definitely helped too). I still don't mind driving hours to the mountains or watching tutorial after tutorial just to get a little better every season.
When I'm home, I'm usually baking. I've never been good at following recipes exactly. I like changing the ratios, swapping ingredients, and seeing what happens. Sometimes it doesn't work out. Sometimes I end up with something that's even better than the original.
