Iris is a multi-disciplinary product designer focused on crafting B2B and B2C experiences.
Iris is a multi-disciplinary product designer focused on crafting B2B and B2C experiences.
Hi! I'm Iris. I started out in urban planning, where I learned to approach challenges from a systems-level perspective—designing for entire communities while balancing the needs of diverse stakeholders. This experience prompted me to think strategically, structure information clearly, and stay grounded in real human needs. It taught me how to zoom out to see the big picture and zoom in to solve for the details..
The fascination for lean design processes and fast feedback loops led into product design, where I could combine big-picture thinking with rapid iteration to build thoughtful, scalable solutions. My work is connected by a passion for human behavior, business contexts, and research-driven design thinking. I love building 0→1 products, tackling complex problems, and shaping intuitive experiences that grow with both the users and the product.
Hi! I'm Iris. I started out in urban planning, where I learned to approach challenges from a systems-level perspective—designing for entire communities while balancing the needs of diverse stakeholders. This experience prompted me to think strategically, structure information clearly, and stay grounded in real human needs. It taught me how to zoom out to see the big picture and zoom in to solve for the details..
The fascination for lean design processes and fast feedback loops led into product design, where I could combine big-picture thinking with rapid iteration to build thoughtful, scalable solutions. My work is connected by a passion for human behavior, business contexts, and research-driven design thinking. I love building 0→1 products, tackling complex problems, and shaping intuitive experiences that grow with both the users and the product.
UX Research
UX Research
UX Research
Product Design
Product Design
Product Design
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Design Systems
Design Systems
Design Systems
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
Usability Testing
Usability Testing
Usability Testing
+ More
+ More
+ More
My Design Principles
My Design Principles
Design for simplicity and visibility
Design for simplicity and visibility
I believe good design makes things obvious, and keep it specific on the most important information and clear next-step actions.
Design for simplicity and visibility
I believe good design makes things obvious, and keep it specific on the most important information and clear next-step actions.
Design for growth
Design for growth
I prioritize designs that support business growth, aligning user experience with business objectives and key metrics.
Design for growth
I prioritize designs that support business growth, aligning user experience with business objectives and key metrics.
Communicate early and often
Communicate early and often
I emphasize early and often communication, working closely with collaborators to ensure alignment and a process that works for all.
Communicate early and often
I emphasize early and often communication, working closely with collaborators to ensure alignment and a process that works for all.
Question assumptions and trust design intuition
Question assumptions and trust design intuition
I don’t take prescriptive requirements as the final call. I explore other possibilities by revisiting the goals we want to achieve. I trust my designer intuition when facing ambiguity and limited resources.
Question assumptions and trust design intuition
I don’t take prescriptive requirements as the final call. I explore other possibilities by revisiting the goals we want to achieve. I trust my designer intuition when facing ambiguity and limited resources.
More Abut Me
More Abut Me
I'm born and raised in Hangzhou, China — a city of lakes and mountains that gave me my love for the outdoors. After moving to Michigan for my master’s in the states, I discovered snowboarding (and snow!) and it’s been my favorite hobby ever since.
Now I’m based in sunny San Diego, but I’ll happily drive up to Big Bear or Mammoth whenever I can chase powder. In the summer you’ll find me kayaking, hiking, or at home — knitting little things for my cat or experimenting with new bakes.
