Iris is a multidisciplinary product designer focused on crafting B2B and B2C experiences — with a love for clean flows, sharp strategy, and building products that just feel right in the hands of users.
Iris is a multidisciplinary product designer focused on crafting B2B and B2C experiences — with a love for clean flows, sharp strategy, and building products that just feel right in the hands of users.
I started out in urban planning, where I learned to approach challenges from a systems-level perspective—designing for entire communities while balancing the needs of diverse stakeholders. This experience strengthened my ability to think strategically, structure information clearly, and stay grounded in real human needs. It taught me how to zoom out to see the big picture and zoom in to solve for the details—all while keeping people at the center of every decision.
The fascination for lean design processes and last feedback loops led into UX design, where I could quickly prototype ideas, gather feedback, and continuously improve.
I bring a multi-disciplinary mindset, a love for structure, and a strong sense of ownership to every team I collaborate with—creating thoughtful, scalable solutions that work for both users and the business.
I started out in urban planning, where I learned to approach challenges from a systems-level perspective—designing for entire communities while balancing the needs of diverse stakeholders. This experience strengthened my ability to think strategically, structure information clearly, and stay grounded in real human needs. It taught me how to zoom out to see the big picture and zoom in to solve for the details—all while keeping people at the center of every decision.
The fascination for lean design processes and last feedback loops led into UX design, where I could quickly prototype ideas, gather feedback, and continuously improve.
I bring a multi-disciplinary mindset, a love for structure, and a strong sense of ownership to every team I collaborate with—creating thoughtful, scalable solutions that work for both users and the business.
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Consulting
Consulting
Consulting
Design Systems
Design Systems
Design Systems
Front-End Development
Front-End Development
Front-End Development
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
No-Code
No-Code
No-Code
+ More
+ More
+ More
My Design Principles
My Design Principles
The principles that guide my work.
Design for simplicity and visibility
Design for simplicity and visibility
I believe good design makes things obvious, and keep it specific on the most important information and clear next-step actions.
Design for simplicity and visibility
I believe good design makes things obvious, and keep it specific on the most important information and clear next-step actions.
Design for growth
Design for growth
I prioritize designs that support business growth, aligning user experience with business objectives and key metrics.
Design for growth
I prioritize designs that support business growth, aligning user experience with business objectives and key metrics.
Communicate early and often
Communicate early and often
I emphasize early and often communication, working closely with collaborators to ensure alignment and a process that works for all.
Communicate early and often
I emphasize early and often communication, working closely with collaborators to ensure alignment and a process that works for all.
Question assumptions and trust design intuition
Question assumptions and trust design intuition
I don’t take prescriptive requirements as the final call, I explore other possibilities by revisiting the goals we want to achieve, and I trust my designer intuition when facing ambiguity and limited resources.
Question assumptions and trust design intuition
I don’t take prescriptive requirements as the final call, I explore other possibilities by revisiting the goals we want to achieve, and I trust my designer intuition when facing ambiguity and limited resources.
What I do for fun.
What I do for fun.
The principles that guide my work.