Iris Shi - Product Designer

Smart Booth Detection

Cutting booth map setup time by 40% with AI-assisted detection and reducing setup drop-offs.

B2B SaaS

Feature Refinement

AI Automation

Agenda Conflict Check

Replacing hours of manual conflict checking in spreadsheets with a built-in conflict checker.

B2B

0-1

Configuration Tool

Booth Selection

Saving event organizers 40% of the time spent on booth assignments and increasing Whova Registration buy-in by 2.2%.

B2B

0-1

Event Management

Scaling Whova Registration

Leading 10+ initiatives that boosted Whova Registration suite adoption from 32% to an all-time high.

Growth

Order & Payment

Data dashboard

Thread Medical

Designing to strengthen the market fit of an AI-powered medical documentation tool for physicians.

AI Healthcare

Physicians

MVP Refinement

DiDi Select

Streamlining order management for 300k+ daily active business owners to address failed-to-collect order issue.

B2C

Merchants App

DiDi Global Driver App

Reducing driver-initiated trip cancellation rate by 12% through better waiting fee awareness.

B2C

Feature Awareness

Moonu

Transforming bedtime chaos into a more structured routine for individuals with ADHD.

Concept

Design Awards

PRODUCT DESIGNER WITH 5 YEARS OF EXPERIENCE ACROSS B2B AND B2C

PRODUCT DESIGNER WITH 5 YEARS OF EXPERIENCE ACROSS B2B AND B2C

I design systems that untangle complexity, support user decisions, and scale with business.

I design systems that untangle complexity, support user decisions, and scale with business.

I design systems that untangle complexity, support user decisions, and scale with business.

I design systems that untangle complexity, support user decisions, and scale with business.

A product designer who designs out the hesitation and delivers clarity at scale.

A product designer who designs out the hesitation and delivers clarity at scale.

Selected Work ↓

Selected Work ↓

Selected Work ↓

Smart Booth Detection

Agenda Conflict Check

Booth Selection

Scaling Whova Registration

Thread Medical

DiDi Select

DiDi Global Driver App

Moonu

Other Work.